Ivonne completed her undergraduate degree at Universidad CESA in Bogota,
Colombia and then moved to the United States to do an MBA in International
Management at the University of St. Thomas, Minnesota. She worked in the
corporate world as International Marketing Manager for Mattel toys, Marketing
Director for Sony, and Brand Manager for Samsung to name a few. Then her
calling came to be part of the elder care world. Ivonne was immediately
attracted to doing something she was passionate about and started a new
chapter in her life. Now, she continues to serve the elderly by improving the
lives of her residents.
Ivonne Meader is the owner and administrator of Mom & Dad’s House with
Premier Senior Living Facilities in Lakewood and Long Beach California. Her
passion is to create senior homes that go far beyond just “room and board”.
Harnessing her corporate experience, Ivonne found that the eldercare
business lacked processes and procedures. After not finding a suitable option
to professionalize her business and services, she and her husband Matt
decided to develop Caring Data, LLC., a communication and documentation
program for the RCFE and ARF industry.
Jesse Quezada has been a key leader at Serene Senior Care since the company was created
in 2016. He currently serves as the Director of Development while still having a pulse on much
of the operations. A seasoned leader, Jesse was blessed with a social and visionary personality
and brings a wealth of knowledge on Real Estate and creative financing to the senior living
industry. Now with over 7 years of experience in senior living management, operations, and
finance, Jesse continues to strive for substantial growth in quality for our elderly to come.
Prior to his current role, Jesse has been a serial entrepreneur since he was 19 years old. With
everything from developing barbershops, operating licensed daycare homes for children, and
buying and selling Real Estate he greets life as full of opportunity.
Adding to his leadership role, Jesse is a true family man celebrating 20 years with his wife this
year and has 3 adventurous children. One of his hobbies is coaching high school football for the
last 16 years.
William brings 24 years of sales & marketing management experience,
specializing in senior living. A licensed Residential Assisted Living Administrator
for over a decade, he has worked for five of America's largest Assisted Living
and Memory Care companies in a range of capacities, from caregiver to sales
and marketing director, sales trainer, and executive director for both established
and start-up communities.
Honing his skills at his previous jobs, his passion, entrepreneurism, and
innovation spurred him in 2015 to establish his own Residential Assisted Living
facility. William is the proud Owner and Administrator of Forever Young Memory
Care, California’s #1 rated residential assisted living facility.
With a visionary mindset and desire to make change William founded and is
president of the California Residential Care Facility Association, an organization
through which he actualizes his goal of inspiring innovative solutions and the best
practices among residential assisted living owners and operators.
The constant request for William’s Residential Assisted Living coaching guided
him to start a rewarding Residential Assisted Living consulting firm, Senior Living
Savvy. Subsequently, he established his geriatric care management firm, Elder
Care Wise. Most recently William joined the dynamic team of Majestic
Residences, a national residential assisted living franchise company as their
Corporate Franchise Consultant.
William is passionate about coaching Residential Assisted Living owners and
investors to help them reach their goals, grow their revenue, create a legacy and
fast-track their success!
Specializes in providing seniors with complementary advocacy, education,
and assisted living referrals. She has spent 10 years serving as a local
Advocate, Case Manager, and a Mental Health Counselor at John Muir
The hospital made her an expert at identifying and navigating community
resources. After being appointed as her grandmother’s conservator due to
her Alzheimer’s diagnosis, she founded Creating New Hope out of necessity.
She has a BA in Psychology from John F. Kennedy University and is a
Certified Administrator for Residential Care for the Elderly (RCFE) through the
The state of California. She serves as Commissioner of the Alameda County Area
on Aging Council. As well as Vice-Chair of the Senior Center Advisory
Committee appointed by Mayor David Haubert of the City of Dublin. She
spends the majority of her time educating families and advocating for quality,
affordable long-term care options.